The Bloom After the Doom: When the New Normal Becomes the Old

For a lot of us, the pandemic is something new.

Sure, we were alive during the previous outbreaks — TB, HIV, SARS. But we barely remember them. We might remember bits and pieces, like people draped in Hazmat suits in the news(that’s the only thing I remember), but we’ve forgotten the effect they had on society. How did they change people’s behaviour? What kind of mindset did they give birth to? For me, this is the diamond in the COVID turd. We’ll be able to see a psychological, sociological, and political shift in society…



Every creative needs a lab. This is mine.

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